Nearly every dating site on the internet claims to offer free dating. Run a quick search on google for the phrase 'free dating yield about one and half million results!Yet, the consumer in error? What are the real costs of free dating?
Indeed, it is rarely the case. Free dating often means the ability to display a profile and receive messages from members but here the word "free" ends. If a member wishes to contact other members, read messages and use additional features other than just post a profile, they must "improve" their account and this of course has a cost.
Is the consumer in error? In a sense, yes. These sites are not really free dating, but rather the ability of a job - if you want to use the dating service is the interaction with other members, you must pay an "upgrade fee .
At the same time, it is important to remember the old saying that nothing in life is free. For the website owner running, maintaining and promoting a dating site costs money and often in large quantities. Some of the best dating sites are paying nearly £ 0.70 per click to advertise their sites - these clicks can quickly add and lead to spiraling costs. To cover these costs, they should introduce some sort of subscription fee.
The alternative of course is to offer a free dating site supported by advertising. Unfortunately, advertising revenue from these sites are often well below cost. The consumer is in terms of suffering advertising intrusive banners or low quality of service.
The answer is that there is no 'free dating'. This does not mean, however, consumers should not shop around. With a wide selection of dating sites online, the consumer is in a good position to seek the best deal. Often, they may receive offers of free trial or some sites even offer completely free membership to a specific type of user.
Free Dating
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